Who's the man

Saturday, June 27, 2009

How We See the World

Amazing how different people see the see world in different ways. Education forms/shapes, however, most is just curiousity, observation and the way we're wired up there. Hence, our selective vision.

A scientist would go to a store and ask for a fountain pepsi. He'd contemplate pepsi's ingredients, or how it's made in the machine, or how it's kept cold or aerated-on-the-fly, or how much acid content is in it etc.

A businessman would ask for the same drink and consider the costs to make it, fixed/variable, consider how labor, equipment and raw material were sourced, determine the margins per glass, extrapolate the market size from the customer traffic, and calculate how much returns such a business gives.

A psychologist would take the same glass and consider how our consumption patterns form and why we choose to drink pepsi, what role brands have in our decision process, how shopkeepers consider potential customers, how they consider staff less like humans and more like resources and costs, how staff is incentivized to follow instructions, and how staff become loyal to employment and sincere towards work.

A sociologist would take a fountain pepsi too and consider the customers, shopkeeper, and his staff and how the staff are from similar demographic who migrate in groups in search of permanent jobs, what attracts customers to form a cue to consume these non-essential brand name multi national products and how this is changing/homogenizing our very cultural fabric.

Then there are those observers with no tag attached to them. They are simple/silent observers of this mela (festival) of life. Their view isn't tinted/biased. Reminds of something Ghalib wrote in Urdu: "Bazaar se gujra hoon, khariddar nahi hoon".

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